INGE THERON (@THERONINGE)

In case your Instagram feed has out of the blue been flooded by films of folks having their faces slapped, pounded, and massaged within the name of elegance, you've got Inge Theron to thank for that. The former beauty author founded FaceGym, the therapeutic massage-concentrated facial bar beloved by celebs like Bella Hadid, Jasmine Tookes, and Lizz